2018 ．Dropyourrate.net
Designing zero to completed for insurance marketing funnel to get more leads and optimize conversion rates
There are many financial services which are helping people to get in touch with professional agents and improve their finances in the states.
Design Goal
Improve register funnel and optimize the landing page.
Challenge
There are many similar products and online services that can help people to see their current financial states. Therefore we want to create a trustable site to let them have more Infos and help them out of the terrible situation.
Process & Result
To figure it out in a very short time, I've searched lots of services and potential competitors. After studying the top 5 online financial services and analyzing their color schemes, I found out there were only two types of landing pages for the mobile financial service, tons of photos on the page or cartoon characters. Usually, they won't use too many interactions or fancy effects on the page but more like announcing details.
Final test winner
(Left: desktop, Right: mobile )
Clients: OnRamp Lab
Role: UI design, graphic designer, visual communication manager Tool: Sketch, Zeplin, Illustrator, Photoshop Date: 2018 - 2019